Module 1 — The Lowdown on Digital Marketing
Understand what digital marketing is, why it rules the game, and how brands win
online in 2025.
📖 Core Topics
The big players: SEO, SEM, social media, email, content, analytics
Why digital marketing rules every business today
Crafting a marketing game plan for any brand
Understanding your audience and their online moves
🤖 AI Integration NEW
Use ChatGPT to build a complete digital marketing strategy for any brand
Perplexity AI for researching competitors and market positioning
instantly
Gemini to analyse a brand's current online presence and find gaps
Use AI to create detailed customer personas and audience maps
TOOLS:ChatGPTPerplexity AIGoogle GeminiNotion AI
Module 2 — SEO: Get Found, Stay Found
Rank on Google without paying for ads — master on-page, off-page, and technical
SEO with AI tools.
🔍 Core Topics
On-page: Keywords, meta tags, content optimisation
Off-page hustle: Backlinks, social signals, reputation
Technical SEO: site speed, mobile, structured data
Keyword research and competitor analysis
🤖 AI Integration NEW
Surfer SEO — AI-powered content editor that tells you exactly what to
write to rank
ChatGPT to generate keyword clusters and content outlines for any niche
SEMrush AI Writing Assistant for SEO-optimised blog drafts
Use Ahrefs AI to analyse competitor backlink profiles and find
opportunities
TOOLS:Surfer SEOChatGPTSEMrush AIAhrefs AI
Module 3 — SEM & PPC: Pay to Play, Win Big
Run Google Ads campaigns that actually convert — from setup to bidding strategy
and budget management.
💰 Core Topics
What is SEM & PPC and when to use paid vs organic
Setting up Google Ads — campaign, ad groups, keywords
Ad types, formats, and what actually converts
Smart bidding strategies without blowing your budget
🤖 AI Integration NEW
Google Ads AI — Performance Max campaigns and AI-generated ad copy
ChatGPT to write 10 ad headline variations for any product in 30 seconds
Use AI to generate negative keyword lists and reduce wasted spend
Opteo AI for automated Google Ads performance monitoring and suggestions
TOOLS:Google Ads AIChatGPTOpteo AISEMrush AI
Module 4 — Social Media Hustle
Build a brand, grow an audience, and run ads on Instagram, LinkedIn, Facebook,
and Twitter — with AI.
📱 Core Topics
Which platform is your playground: Facebook, Instagram, LinkedIn,
Twitter
Making scroll-stopping content that gets shared
Hacking the algorithm and getting organically noticed
Running ads: targeting, budget, bidding, and engagement tricks
🤖 AI Integration NEW
ChatGPT to generate a full 30-day social media content calendar in
minutes
Canva AI — generate on-brand social media visuals from text prompts
Predis.ai for AI-powered social post creation, scheduling, and analytics
Meta AI Advantage+ for automated ad creative testing and audience
targeting
TOOLS:ChatGPTCanva AIPredis.aiMeta AI Advantage+
Module 5 — Content That Hooks 'Em
Write content people actually read, share, and act on — blogs, videos, reels,
and AI-powered content at scale.
✍️ Core Topics
Why content is king (and queen) in digital marketing
Crafting stories and hooks that grab attention
Blogs, videos, reels, carousels — what works on each platform
Content calendars, repurposing, and content distribution
🤖 AI Integration NEW
Jasper AI — write full blog posts, ad copy, and landing pages in minutes
Copy.ai for marketing copy: headlines, CTAs, product descriptions
ChatGPT to repurpose one blog post into 10 different content formats
Canva AI Magic Write for social captions and visual content generation
TOOLS:Jasper AICopy.aiChatGPTCanva AI
Module 6 — Email Marketing: Inbox Domination
Build lists, write sequences, and automate campaigns that people actually open
and click.
✉️ Core Topics
Why email marketing delivers the highest ROI of any channel
Growing your email list without being spammy
Writing subject lines and emails people actually open
Automation sequences: welcome, nurture, re-engagement
🤖 AI Integration NEW
ChatGPT to write 5-email welcome sequences for any niche in 10 minutes
Mailchimp AI — automated send-time optimisation and subject line testing
Copy.ai for AI-powered subject line and preview text generation
HubSpot AI for smart list segmentation and personalised email flows
TOOLS:ChatGPTMailchimp AICopy.aiHubSpot AI
Module 7 — The Numbers Game: Analytics & Tracking
Data is your best friend — set up tracking, read dashboards, and use AI to turn
numbers into decisions.
📊 Core Topics
Why data is your best friend in marketing
Must-know metrics and KPIs for every channel
Google Analytics 4 setup and reports
UTM tracking and attribution models
🤖 AI Integration NEW
ChatGPT to interpret GA4 reports and generate plain-English campaign
summaries
Looker Studio AI for automated marketing dashboard generation
Use AI to write monthly performance reports and executive summaries
Triple Whale AI for e-commerce attribution and ROAS analysis
TOOLS:ChatGPTLooker Studio AIGA4 + GeminiTriple Whale AI
Module 8 — Influencer & Affiliate Marketing
Leverage other people's audiences — find the right influencers and build
affiliate programs that scale.
🤝 Core Topics
The power of influencer marketing for any budget
Micro vs. macro influencers — which is right for you
Affiliate marketing: building a passive income channel
Campaign briefs, tracking, and measuring influencer ROI
🤖 AI Integration NEW
ChatGPT to write influencer outreach emails and campaign brief templates
Heepsy AI for finding micro-influencers by niche, location, and
engagement rate
Use AI to generate affiliate program commission structures and terms
Modash AI for influencer audience authenticity scoring
TOOLS:ChatGPTHeepsy AIModash AIPerplexity AI
Module 9 — Automation & AI: The Future is Now
Work smarter, not harder — automate campaigns, personalise at scale, and use AI
to do the work of a team.
⚙️ Core Topics
What is marketing automation and why it matters
Tools: HubSpot, Mailchimp, Zapier workflows
AI in marketing: smarter ads, chatbots, predictive analytics
Personalisation that actually feels personal, not creepy
🤖 AI Integration NEW
HubSpot AI — automated lead nurturing, scoring, and campaign sequencing
Zapier AI to connect any marketing tools without writing code
ChatGPT for building AI chatbot scripts and FAQ automations
Seventh Sense AI for send-time personalisation across email platforms
TOOLS:HubSpot AIZapier AIChatGPTSeventh Sense AI
Module 10 — Real-World Campaign: Full Loop
Run a complete marketing campaign from brief to results — ads, content,
tracking, and reporting all together.
🚀 Core Topics
Putting all the pieces together for a full campaign
Running ads, posting content, tracking results — the full loop
Fixing mistakes and improving performance mid-campaign
Showcasing your campaign results like a pro
🤖 AI Integration NEW
ChatGPT to write the full campaign brief, scripts, and post-campaign
report
Canva AI for campaign creative across all formats in one session
Jasper AI for producing all campaign copy variants quickly
Use AI to write a campaign case study for your portfolio
TOOLS:ChatGPTCanva AIJasper AILooker Studio AI
Module 11 — Career & Freelancing in Digital Marketing
Land a job or start freelancing — build your portfolio, pitch clients, and set
your rates with confidence.
🎯 Core Topics
Career paths: in-house, agency, freelance — pros and cons
Building a portfolio that gets clients calling you
LinkedIn personal branding for marketers
Interview prep and freelancing rate setting
🤖 AI Integration NEW
ChatGPT to write your LinkedIn headline, about section, and case studies
Use AI to generate interview Q&A prep for digital marketing roles
Notion AI to build your freelancing proposal and service package
templates
Perplexity AI for real-time research on DM salary trends and in-demand
skills
TOOLS:ChatGPTNotion AIPerplexity AILinkedIn AI